Start Your Day with the Latest Breakfast Trends

Whether it's a yogurt fruit parfait, a biscuit sandwich on the go, or a bowl of cereal, the first – and most important – meal of the day can mean big business for operators: 87 percent of consumers eat breakfast once a week and 57 percent enjoy it every day. Even better news for foodservice operators, the foodservice breakfast market is expected to grow 13 percent through 20142. Breakfast can start the day off right for consumers and operators alike.

A variety of noteworthy trends in breakfast habits indicate that the morning meal matters to consumers who value speed and convenience, not to mention those who enjoy breakfast around the clock.

Grab & Go Breakfast
Thirteen percent of breakfasts now take place away from home3, and grab-and-go options are more popular than ever: People eat breakfast in the car four times as often as they did two decades ago. While cereal remains the top at-home choice, eggs, breakfast sandwiches, bacon, sausage and potatoes top the list for breakfast away from home, while purchases of yogurt, breakfast bars, hot breakfast sandwiches and hot cereal also continue to grow.

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