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Menu Place
February • 2009
Chocolate Specials

In This Issue:

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Putting a Finger on the #1 Cause of Foodborne Illness

Food handled by infected employees is the most common contributing factor...

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Sweeten Your Bottom Line While Satisfying Consumers Desire to Indulge

Finding Creative ways to indulge your customers...

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A Rainbow of Sweetener Choices

Offering your customers a selection of sweetners...

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cheese

Increase profits
and foot traffic
with mini desserts.

Small indulgences never go out of fashion, always an easy sell.

With more and more consumers finding less discretionary income, restaurant operators are being forced to revise their thinking about how they menu appetizers, side dishes and especially desserts.
According to a survey of 1,600 American Culinary Federation chefs, bite size desserts are among the top trends in foodservice. Smaller size desserts provide consumers with a guiltless pleasure in times when personal satisfactions are hard to come by.

Many restaurant operators have also shifted their focus to traffic building programs. As the industry is challenged in regard to sales, savvy operators recognize the need to have items on their menu that can attract and build healthy traffic into their restaurant. Because desserts are incremental in nature, a small lift in sales per customer can provide large results to bottom line profits.

Restaurant operators can usually count on an entrée order from a consumer. Because dessert is always an option, serving small, high-quality desserts like Bon Petites increases the likelihood to sell an incremental dessert and along with it increase sales and profits.

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