And a profitable one as well, especially when you look at the research that shows that nearly 50% of consumers are willing to pay more for premium ingredients like A.1. Thick & Hearty.*
As you can clearly see, the demand for something beyond the basic burger exists. But, is your operation ready to move beyond the beef? Without a doubt. You see, the great news is that these types of signature burgers are easy for any restaurant to offer, because most new burger meats require no new cooking techniques or equipment.***
You’ve already got the equipment; now all you need are some great recipes. Looking for a little Mediterranean flavor? How about the Gyros Burger with lamb and topped with goat cheese? Or a Minted Chutney- Turkey Burger with mango and havarti cheese and a kick of A.1. Thick & Hearty? And let’s not duck the issue of this tasty sandwich—the Grilled Duck Burger, topped with Brie cheese. It doesn’t matter if you’re loyal to ground beef or not—once you try these exciting burgers that get a kick from A.1. Thick & Hearty, you’re going to be a fan.
It’s always a good idea to offer the classics, but there’s good reason to look at ground beef alternatives. For more recipes on these types of crowd-pleasing burgers, and how A.1. Thick & Hearty can give your menu a boost, visit kraftfoodservice.com.
*Technomic, Inc., The Burger Consumer Trend Report, 2007
**A.1. Steak Sauce Study, Northstar, January 2007
***Flavor & the Menu, Spring 2006
