In This Issue:

Strategies to drive sales

> read full story

Sysco recipes

> read full story

Increase customer satisfaction. Multiply your profits.

Discover the appeal of Sysco brand appetizers.

Whether a quick service or casual dining establishment, you can increase sales and indulge customer’s cravings by selling “can’t pass up” appetizers.

Deliciously crispy and always comforting, Sysco fried appetizers are in demand. They’re familiar, with all timeclassic tastes; innovative, keeping pace with the latest emerging trends; and portable, for on-the-go guests.

Fried appetizers are patron pleasing and desired. Nine out of 10 guests agree: fried foods are tasty and satisfying. 80% say fried foods are “comforting” and “something I crave”. ¹ In fact, restaurant guests order fried appetizers about 1.5 billion times a year, which means they’re about as popular as hamburgers (America’s other favorite).²

Menuing more appetizers makes good business sense. They require minimal preparation, offer incredible versatility, and can provide patrons the ultimate eating experience. In fact, the typical full-service restaurant has 11 appetizer options:³ wings, onion rings, fried cheese, Asian rolls and fried vegetables are among the top five.⁴

Adding appetizers to the menu mix is also lucrative. They are proven to be more than typical customer favorites; they are profit drivers, with Sysco appetizers delivering an average profit of $3.29 per order.⁵

Operators agree, it’s more effective to promote appetizers than any other parts of the menu.⁶ They turn to Sysco not only for our wide selection and superior quality products but also for our unparalleled, proven support. Sysco is dedicated to helping you respond to today’s changing tastes and lifestyles. We provide businessbuilding ideas and promotions to stimulate sales, helping you make the most out of every patron visit.

Here are just a few examples of Sysco’s profit building promotion support:

Half-Price/Half-Portion Appetizer Promotion. Drive impulse sales and make every patron visit profitable with this simple, proven promotion. 50% of guests not ordering appetizers today say they would order if they were available in smaller, less expensive portions.⁷

Happier Hour$ Drinks & Appetizers Promotion. Maximize customer appeal and increase sales with incremental orders of profitable items. Over half of casual dining consumers said they would order a drink & appetizer special.⁸

Eye-Catching Merchandise and POS. Stimulate sales and impulse purchases with superior merchandising support. 22% of consumers polled indicated that table-top merchandising motivated them to order appetizers.⁹

Sysco provides the patron-pleasing products you can rely on, backed by the time proven experience you need to succeed. Our outstanding ideas and promotions coupled with unsurpassed marketing support can help you energize your customers and boost your bottom line. Get started today by calling your local Sysco MA. Or, simply call 1-800-767-7377 or visit syscoappetizers.com/realvalue.

¹ Technomic Future of Fried Food, 2009
^{2, 4} NPD Foodworld, 2009 (based on orders reported, not volume)
³ Menu Trends Direct, 2009
⁵ NFP Operator Survey, 12/07 (based on average selling price and food costs
only)
⁶ NFP Operator Survey, 12/07
⁷ McCain Proprietary Research conducted with The NPD Group, NFP Research
and Product Evaluations, Inc., 2009
⁸ McCain Proprietary Research; Product Evaluations Inc., 10/09;Webboard, 11/09; NFP Research, 12/09
⁹ Zoomerang customer Survey 12/07

---