In This Issue:

Latest Breakfast Trends

The Most Important Meal of the Day Can Spur All-Day Sales

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Expanding Your Breakfast Menu

Breakfast sandwiches offer huge growth opportunities

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The Bird Is the Word at Breakfast

Breakfast is often called the most important meal of the day.

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Design a better breakfast
with maple syrup

Healthy, convenient choices drive diners to morning destinations

Breakfast is considered the most important meal of the day for health-conscious consumers, as well as restaurants eager to capitalize on this daypart. Customers are demanding convenience and value combined with good flavor when choosing their morning dining destination. Let the sweet taste of Sysco's brand of Imperial, Classic and Reliance Pancake and Waffle Syrups make your menu more successful.

According to Mintel, breakfast sales are expected to continue in an upswing despite high unemployment rates impacting consumer spending. Millennials and Baby Boomers are significant forces for breakfast at restaurants for different reasons. Millennials (persons born between 1977 and 1994) are convenience and value driven. Baby Boomers (persons born between 1946 to 1964) are more apt to linger for a healthier sit-down breakfast.

Whatever the generation, customers have one thing in common – quality breakfast ingredients that taste good are how they want to welcome their morning. That's why restaurants trust Sysco to deliver superior pancake and waffle syrups to meet every customer's needs.

Sysco's Imperial Syrup, made with 5% real maple syrup, delivers top-of-the-line gourmet taste. Next in line is Sysco's thick and buttery Classic Pancake and Waffle Syrup. It contains 70 brix syrup for a rich, satisfying flavor. Finally, Sysco's Reliance Pancake and Waffle Syrup is the perfect combination of quality and value with 65 brix syrup.

The obvious uses for this tasty trio are poured over mounds of fluffy pancakes and waffles. But, Sysco syrups can also flavor a multitude of other breakfast delicacies, as well as become a staple ingredient in desserts, baked goods and entrees.

Bring Sysco's syrup into your extended breakfast menu with healthy and easy-to-make Maple Granola. Add Sysco's syrup to whipping cream with a little ground cinnamon and vanilla extract for Maple Cinnamon Whipped Cream, a perfect topping on seasonal pancakes and waffles. After breakfast is over, keep your customers coming back by adding Sysco's syrup to their entrees such as Maple Coconut Prawns or the rebirth of latenight favorite Chicken and Waffles with Maple Syrup. Tie it all together with a tempting dessert featuring Sysco's syrup such as Maple Pecan Banana's Foster or Maple Pumpkin Crumble. There's no end to how Sysco's syrup can improve your menu from morning to night.

Sysco's pancake and waffle syrup is packed in four 1-gallon containers and meets kosher requirements. Go to www.sysco.com for more information about its costeffective and delicious pancake and waffle syrups, as well as other premium foodservice products.

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