Profiles in Partnership: Sysco website helps its customers build business

By Caroline Perkins
(Reprinted from Nation’s Restaurant News, May 18, 2009)

Sysco Corp. is doing its best to help its customers through the recession. It has launched a new online tool that contains recipes, consumer trends and other information to help operators protect their businesses during tough times. The website, www.syscotabletop.com, is for use exclusively by loyal Sysco customers. However, it serves as a model for the value that distributors can bring to operators who are seeking ways to survive.

The website is robust in terms of menu ideas. There is a section called “Chef Connection” that is populated with more than 600 recipes that have been created and supplied by 80 chefs at Sysco’s operating companies nationwide. Recipes can be accessed by clicking on cuisine type, recipe category or menu category. Operators can choose items that are in their concept’s price range. They also can learn about the top 10 menu items by U.S. region. This data is provided by Technomic’s Menu Monitor service.

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