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July • 2009
 

In This Issue:

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Summer Delight

Adding fruit gives a new twist to any dessert...

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Ranch Dressing

The nation’s best-selling salad topper...

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Flavor Options That Make Good $ense

Command 20% higher prices by naming burgers...

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cheese

Peak season makes cool desserts hot sellers!

Offer your customers affordable indulgences in hot weather and you’ve got a blockbuster opportunity.

Frozen desserts sell in almost any weather, but on a hot summer day, there’s nothing more appealing to your customers than ice cream. And because frozen desserts and ice cream are affordable, customers have no trouble reaching into their pockets to splurge.

Ice cream and related frozen desserts are consumed by more than 90% of households in the United Sates1, with regular ice cream accounting for a 63.8% share of the frozen dessert market.2 In 2006 alone $13.9 billion was spent on “away from home” dessert purchases, making ice cream and related frozen desserts a must have for any foodservice operation.3

Getting customers to come back again and again is important, and the Sysco Wholesome Farms brand is the coolest way to satisfy ice cream cravings. With a creamy, smooth texture selling this brand is the best way to take advantage of the hottest frozen dessert selling months of the season.

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