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Menu Place
August • 2009
 

In This Issue:

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Concentrate on Going Green

Environmentally friendly beverage packaging solutions...

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Tips to Build a Better Kid’s Menu

Fun nutritious items kids and parents will love...

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School Nutrition can be Affordable and Fun

Healthful Back-to-school fun with Blue Bunny® and Cool Daze® Novelties...

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pizza

More Dining, Less Whining

How to turn kiddie frowns upside down in just three minutes.

We’ve all seen it. Family walks in. Kids start screaming. Family walks out. But you don’t have to transform your restaurant into Uncle Flippy’s Palace of Fun to keep those pint-sized customers entertained. All you need is a freezer stocked with one of their topthree favorite foods1: KRAFT Macaroni & Cheese.

Now available in microwavable frozen single-serve pouches, the top-selling brand of macaroni and cheese2 can go from freezer to bowl in just three minutes. That means you can have a steaming bowl of cheesy goodness in front of children at the same time as you fill their parents’ drink order. Now that’s a combo that will help everyone have a good time!

The parents won’t be sacrificing nutrition for a little peace and quiet, either.

The new 4-oz. pouch of KRAFT Macaroni & Cheese is actually a good source of calcium and vitamin D.3 (But don’t tell the kids.) And it just happens to be the perfect size for kids meals and side plates.

If bigger kids are your target, or if you’re serving up macaroni as a main course, you’ll be happy to know that 7-oz. and 10-oz. sizes of the frozen single-serve pouches are also available. In addition to reducing preparation time, all three pre-portioned pouches are designed to save you money. How? By controlling food costs (no over-measuring) and minimizing waste disposal fees (minimal packaging). They are, without a doubt, the most convenient and cost-effective way to offer the brand that 94% of consumers know.4

Remember, when kids are happy, everyone is happy. And no brand of macaroni and cheese makes them happier than KRAFT. It’s a name they’re more likely to ask for,5 and one that parents will come back for.

Learn more at kraftfoodservice.com.

For more information on Kraft Macaroni & Cheese, visit our brand site at kraftfoodservice.com/CREX

1 BrandQ Study in Family Attitudes and Motivations for Restaurant Usage 2006

2 Nielsen Scan Track, for 3-outlet, 52 weeks ending 12/27/08

3 See nutrition information for saturated fat, fat and sodium content.

4 Arbor Tracking, second half 2008 5 Synovate, December 2008


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