The Art of Tasting Citavo® Coffee
SYSCO Citavo© Coffee is an important part of many foodservice operations. Research on coffee trends supports the fact that consumers recognize and appreciate quality coffee. No matter where they are buying the cup, they are anticipating better coffee and are willing to go to greater lengths to find it. Consumers don’t always expect gourmet coffee, but they do expect and respond to quality. It’s not about either traditional or gourmet coffee—it’s about better coffee. This is why foodservice operators need to understand and appreciate the art of coffee tasting so they can make better buying decisions at every quality tier when it comes to coffee for their customers.
Citavo has a blend to meet your operator’s individual needs, from traditional varieties to premium roasts. Coffee tasting is a lot about personal preference—there is no right or wrong. The first step even before the coffee tasting begins is to understand the demographics and geographic preferences of your customer base. We can help identify the types of coffee that would most likely satisfy your customers as the Citavo breadth of line has a coffee to appeal to every customer demographic and geography.
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