Cupcakes:
The Original Mini Dessert
Consider this: according to the National Restaurant Association’s “What’s Hot Chef Survey”, mini desserts continue to be on trend, ranking #2 of the Top 20 Trends for 2009.
Coupled with consumers’ increasing demand for affordable indulgence, mini desserts have become top of mind for many operators.
With all the buzz about mini desserts, it’s easy to forget where this trend all began. The cupcake. This simple creation of a small sized cake topped with luscious frosting not only appeals to our feelings of nostalgia for simpler times, but also serves a very real purpose in modern dining: portion control, versatility, flavor innovation and affordable indulgence.
Smaller desserts are the good fit for size and price point for many different menu applications. Consider bundling a cupcake into a prix-fixe menu for a cost effective dessert option. Offer a bite size cupcake as part of a dessert flight. Create a dessert and coffee pairing menu to capture incremental sales.
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