Build Profits and Tempt Tastes with Appetizers and Bar Menus

‘Tis the season for parties, celebrations, and gatherings. It’s also the season when time is at a premium for restaurant operators. Make the most of this busy time by offering a variety of easy-to-serve appetizers that add a festive touch to any occasion.

A bar menu is a great way to build appetizer profits. Bar menus—especially those that focus on shareable, snackable items instead of main courses—draw in guests for drinks and snacks with friends. Bar menus offer your customers the social and entertainment aspects they enjoy about dining out, without the commitment to more formal and potentially more costly sit-down meals. Such menus also build your business beyond the typical mealtimes to include afternoon snacks, after work gatherings, and late-night bites. Enticing bar menus encourage guests to linger longer and indulge in multiple drinks, which increases your profits. Bar snacks are fun, accessible, and easy; they may be unique dishes on dedicated menus or regular appetizers that guests can order in the dining room or the bar. You should also consider the pickup time for the kitchen—less than 10 minutes is ideal—and enough choices to allow guests to complement a variety of drinks.

> read full story